For the advertising agency NEWLINK GROUP we developed a graphic video for the commemoration of the 20 years of the foundation of the JTI company.
JTI: We were created in 1999 when Japan Tobacco Inc purchased the non-US operations of R.J. Reynolds (RJRI) – yet we have roots in many of the most famous tobacco companies around the world, with a global heritage that can be traced back to the late 16th century
We think this makes us unique. We’re a forward-looking business but we also appreciate and are aware of our place in history. Our lineage encompasses Austria Tabak, founded by Emperor Joseph II in 1784, and Gallaher, which began life in Londonderry, Ireland in 1857. These are just two of the notable tobacco companies whose legacy we’re proud custodians of.